Rachel's Blog: The fashions of suburban Melbourne are not this interesting.

Sat, 02 Sep 2006

This is the first time I've ever wanted to talk about clothes on this blog and I've had to create a whole new category. But it was worth it. Via (Inside a Black Apple) I've found Hel-Looks, a tribute to Fruits magazine. The creator photographs street fashions in Helsinki and uploads them together with a tiny interview. It's awesome and addictive. I have spent a large part of today looking at every image, dating back over a year. Here are some of my favourites.

Some of these Helsinkians understandably cite Bjork and Harajuku as their influences. But if you look through a few of the other images you'll see that high street fashions are obvious, even among people who claim to maintain their own style (skinny leg jeans, pointy boots, major labels), but at least an equal number praise Finnish big-hair rock band Hanoi Rocks and old men as style gurus.